Price: 290 PLN
Time to complete the test: 40 minutes
Test objective: The purpose of the test is to verify basic knowledge of the functionalities of selected social media platforms and to verify digital content management skills
Target group: The test intended for people working in the following sectors: marketing, NGOs, media, HR, personal brand and others
Time to complete the test: 40 minutes
Number of questions: 30
Required percentage of correct answers to pass the test: 60%
The scope of the test covers the following areas:
- Using the functionalities of today's most important social media platforms (TikTok, Facebook, Instagram, LinkedIn and X)
- Social media content management
- Creation of advertisements and sponsored posts using the Meta Business Site
- Good practices for publishing content on social media
- Responsibilities of a social media manager
- Understanding and verifying the mechanisms for promoting content on social media
Sample questions (each question has 4 answer options):
- What data does Facebook provide about a post on a professional dashboard?
a) Range
b) Views
c) Viewing time
d) Interactions - Meta provides an advertisement comparison function to achieve the best possible results. How many advertisements can be compared at the same time?
a) Five
b) Three
c) Two
d) As many as the user wants, there are no limits - Which social media functionality is particularly beneficial in terms of algorithms?
a) Comments
b) Reels
c) Like reactions
d) Sharing
Reference texts:
- Meikle G., Social media. Communication, Sharing and Visibility, Routledge, New York 2016.
- The Sage Handbook of Social Media Research Methods, A. Quan-Haase, L. Sloan (ed.), Sage, London 2022.
- Chmielewska A., Kondrat M., Popularność mediów społecznościowych w Polsce – analiza według płci, „Kobieta i Biznes – Woman and Business”, 2023: 16-24.
This test is based on the data as of 16 April 2025.